Paula Hansanugrum

Member since March 2017Contact Paula

Challenges Of Becoming A Do-Gooder Brand in Marketing: CPG on 03/29/2017
A number of recent studies state that Millennials are more concerned about issues related to the environment, sustainability, and social justice than are their older siblings. As consumers, they are looking for brands that share the burden of social responsibility. A 2015 Forbes survey conducted with Elite Daily revealed that 75% of Millennial shoppers think it is very important that companies make a positive, societal contribution rather than profit alone.

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