Paula Hansanugrum
Member since March 2017Contact Paula- Creative Director Chase Design Group
- 99 Pasadena Avenue
- #9
- Pasadena California
- 91106 USA
Articles by Paula All articles by Paula
- Challenges Of Becoming A Do-Gooder Brand in
Marketing: CPG on
03/29/2017
A number of recent studies state that Millennials are more concerned about issues related to the environment, sustainability, and social justice than are their older siblings. As consumers, they are looking for brands that share the burden of social responsibility. A 2015 Forbes survey conducted with Elite Daily revealed that 75% of Millennial shoppers think it is very important that companies make a positive, societal contribution rather than profit alone.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
