Victoria Summers
Member since March 2017Contact Victoria- EVP SSW
- www.saatchiwellness.com
- LinkedIn: www.linkedin.com/in/victoria-l-summers-b6632b1
- Twitter: @VSumm
- New York New York
- 10010 USA
For more than 18 years, I've worked to effectively market health care brands across a variety of markets and therapeutic areas. From physician practices, medical schools and IDNs to pharmaceutical and medical supply manufacturing companies, I've focused on developing data-driven strategies the uncover new meaning and drive business success.
Articles by Victoria All articles by Victoria
- All Ears: New Brain Research Shows How Audio Increases Marketing Effectiveness in
Marketing: Health on
03/31/2017
In the age of VR and digital visual advancement, audio often takes a back seat; an afterthought or a final dressing for the visual idea. Yet, new research into brain science shows that sound is a critical factor to building strong emotional connections. For healthcare advertisers, audio could be the key to more effective campaigns - campaigns that motivate people to take action.
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