- Envisioning The Era Of Data-Driven Publishers in
Real-Time Daily on
04/04/2017
To maximize their revenue, publishers have tons of puzzles to solve on a daily basis. Besides big-picture goals like maximizing CPMs and increasing competition for their impressions, a lot of time and
work goes into clearing ad stacks from low-quality bidders, reducing latency, and preventing malicious pop-up ads. t's essential work: Daily pursuit of quality improves the user experience, increasing
page views and preventing money from slipping through the cracks. However, ad-stack optimization is much more daunting than it sounds. Its success directly depends on ad auction data (its recency,
quality, and availability).