Michael Necheporenko

Member since March 2017Contact Michael

CTO @ Roxot

Envisioning The Era Of Data-Driven Publishers in Real-Time Daily on 04/04/2017
To maximize their revenue, publishers have tons of puzzles to solve on a daily basis. Besides big-picture goals like maximizing CPMs and increasing competition for their impressions, a lot of time and work goes into clearing ad stacks from low-quality bidders, reducing latency, and preventing malicious pop-up ads. t's essential work: Daily pursuit of quality improves the user experience, increasing page views and preventing money from slipping through the cracks. However, ad-stack optimization is much more daunting than it sounds. Its success directly depends on ad auction data (its recency, quality, and availability).

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.