A twenty year veteran of the digital advertising space, with the battle scars to prove it. Currently working in the media tech space as President of industry innovator, Yieldbot. From the early days of search to present, I've been recognized as an innovator. I was in front of the team that established the first agency-side search marketing agency, Outrider and later helped brands understand the rise of consumer technology adoption as Chief Digital Officer at GroupM Next.
- What's Going To Work? TEAMWORK
by
Chris Copeland
(Performance Marketing Insider on
11/20/2009)
You are both correct. Guinea Pig not Hamster, Duck not chick. I apologize for my animal confusion
- The Future Of Search: Is Twitter The Chosen One?
by
Chris Copeland
(Performance Marketing Insider on
03/13/2009)
Thank you to everyone for the commentary. Here's the question I'm trying to grapple with in this post. Is there a place for community based organization of answers in a world where historically algorithms have done the heavy lifting? My point is not whether Twitter will replace search. I think Google has an organizing principal which far surpasses anything micro-blogging offers today or in the future without change. However, my question/commentary is whether the action of both your closed and a more open community when enhanced by more traditional search solutions would ultimately provide a better experience.