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Peter Kenney

Member since March 2017Contact Peter

Peter Kenney is a founding partner of D.i.D., a health and wellness advertising agency located in Philadelphia, PA. With a background in film and television, he has created and produced a number of documentary and corporate films. Peter was also Executive Producer of Joe's Violin, a 2017 Academy Award nominee for Best Short Documentary.

Articles by Peter All articles by Peter

  • Lessons Learned On The Way To The Oscars  in Marketing: Health on 04/04/2017

    "Story" is a well-worn term in healthcare marketing. We call Facebook posts "stories," sales aids "brand stories" and anyone who creates them "storytellers." We use the term because we want communications to engage and transport with the power of a well-told story. Yet, with the highly regulated language of health marketing, our stories often land flat.

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