
John Piontkowski
Member since April 2017Contact John- Vice President and Industry Lead, Finance Verizon Media
- advertising.oath.com
- Twitter: @jfpnc
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Articles by John All articles by John
- How Finance Brands Can Navigate Cultural Change In Year Ahead in
Marketing Insider on
01/07/2019
The category is wrestling with changes particular to the industry, like a loss of consumer trust.
- How Financial Marketers Can Appeal To The Millennial Mindset in
Engage:Millennials on
04/11/2017
While the YOLO mentality runs rampant amongst millennials, this demographic is quickly becoming more aware of the importance of financial planning. That's because major life events like starting a job, buying a house or starting a family are coming into play for the first time - all of which are also significant financial milestones.

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