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Irina Klein

Member since April 2017Contact Irina

  • VP/GD Strategy & Analytics DigitasHealth
  • 191001 USA

Articles by Irina All articles by Irina

  • Use 4Ps To Affect Better Health Outcomes in Marketing: Health on 04/14/2017

    In 1960, E. Jeremy McCarthy defined the 4Ps conceptual framework for marketing decision-making - Product, Price, Place and Promotion - thereby documenting the fundamental marketing forces that dictate the ultimate success of the product in the marketplace. In the nearly six decades that followed McCarthy's marketing mix concept, those marketing fundamentals have not changed.

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