Irina KleinMember since April 2017Contact Irina
- VP/GD Strategy & Analytics DigitasHealth
- 191001 USA
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- Use 4Ps To Affect Better Health Outcomes in
Marketing: Health on
In 1960, E. Jeremy McCarthy defined the 4Ps conceptual framework for marketing decision-making - Product, Price, Place and Promotion - thereby documenting the fundamental marketing forces that dictate the ultimate success of the product in the marketplace. In the nearly six decades that followed McCarthy's marketing mix concept, those marketing fundamentals have not changed.