Brian is EVP, Sr. Group Director & Head of Digital Integration at Catapult Marketing, and has nearly 20 years of experience in advertising, marketing, digital and brand strategy that span a variety of industry verticals. Brian oversees Catapult's Digital Integration, eCommerce, and Production practices as well as Integrated Accounts. He helps drive innovation and thought leadership for all Catapult clients, and has appeared in The Wall Street Journal, Forbes, MediaPost, eMarketer, Internet Retailer and Mobile Marketer. Brian is also one of only 11 Distinguished Faculty Members at the Path to Purchase Institute.
- 'Fulfilled By Amazon' Doesn't Have To Be A Brand Killer in
Marketing: CPG on
04/20/2017
Let's start with the obvious: owning and managing a brand is a harder proposition than ever before. Gone are the days of controlling a brand's image and reputation through owned properties like
traditional advertising, packaging and websites. Instead, in today's world, customers (and non-customers) control your brand's image and reputation. That's because 21st-century shoppers look to their
peers, and third-parties, for a more "trusted" endorsement, rather than a brand's owned properties. To get there, they turn most often to online marketplaces, and Amazon is their marketplace of
choice.