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Brian Cohen

Member since August 2007Contact Brian

Brian is EVP, Sr. Group Director & Head of Digital Integration at Catapult Marketing, and has nearly 20 years of experience in advertising, marketing, digital and brand strategy that span a variety of industry verticals. Brian oversees Catapult's Digital Integration, eCommerce, and Production practices as well as Integrated Accounts. He helps drive innovation and thought leadership for all Catapult clients, and has appeared in The Wall Street Journal, Forbes, MediaPost, eMarketer, Internet Retailer and Mobile Marketer. Brian is also one of only 11 Distinguished Faculty Members at the Path to Purchase Institute.

Articles by Brian All articles by Brian

  • 'Fulfilled By Amazon' Doesn't Have To Be A Brand Killer in Marketing: CPG on 04/20/2017

    Let's start with the obvious: owning and managing a brand is a harder proposition than ever before. Gone are the days of controlling a brand's image and reputation through owned properties like traditional advertising, packaging and websites. Instead, in today's world, customers (and non-customers) control your brand's image and reputation. That's because 21st-century shoppers look to their peers, and third-parties, for a more "trusted" endorsement, rather than a brand's owned properties. To get there, they turn most often to online marketplaces, and Amazon is their marketplace of choice.

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