Joe CaporosoMember since April 2017Contact Joe
- VP, Social Media Whistle Sports
- New York New York
- 10016 USA
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- Facebook Looks To Answer Gen Z Problem With IGTV in
Marketing Insider on
Recent data on Gen Z digital consumption by social platform tells a concerning story for Facebook. A new report from the Pew Research Center the study showed YouTube leads the pack of internet platforms for Gen Z. About 85% of kids 13 to 17 say they use the video service, followed by Instagram (72%), Snapchat (69%), Facebook(51%) and Twitter (32%).Another survey from Pipar Jaffray has only has 9% of teens saying Facebook is their preferred platform, while Snapchat paces ahead.
- The Search For Social Media Authenticity in
Whether it is a brand, professional sports league or media company there is a perpetual challenge to be authentic while appealing to younger demographics. Call them Millennials. Call them Generation Z. Call them the iGeneration. It is critical for any entity distributing a product to form a connection with these users. How can this be accomplished without looking inauthentic on social media? Nobody wants to be the old guy at the party talking about SnapFace or InstantChat, unless you are Bill Belichick.