Beth Moeller

Member since March 2017Contact Beth

Retail Outlook: Apocalypse or Opportunity? in Marketing: CPG on 04/27/2017
More retailers filed for bankruptcy in the first three months of 2017 than in all of 2016, sparking headlines warning of a retail apocalypse and painting Amazon as the villain. With shoppers' retail spending up versus last year, and 90% of retail sales still conducted in brick-and-mortar outlets, according to the National Retail Federation, those headlines are misleading. True, many established retailers have failed to compete effectively, but others are thriving. What can we learn from their attempts to propel retail and brand growth? Retailers who deliver a preferred shopper experience will win more shopper dollars.

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