Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- Reminder: Football Players DO Get Concussions in
Marketing Daily on
03/27/2026
"Madden NFL 2026," a football simulation game, is modified to reflect that fact.
- HealthyBaby Turns To Beauty Industry For Its First President in
Pharma & Health Insider on
03/26/2026
Former Bobbi Brown exec Stephanie Davis Michelman explains beauty biz focus on experiential efforts backed by social followup.
- Play Ball! And Strike Them Out For AbbVie's Good Cause in
Marketing Daily on
03/25/2026
With "Striking Out Cancer," AbbVie will donate $20 to Stand Up To Cancer each time an MLB batter strikes out.
- A 'Full House': Cologuard, Now Owned By Abbott, Launches Stamos/Sweetin Campaign in
Marketing Daily on
03/24/2026
The premise is that Jodie Sweetin has just turned 45 but is embarrassed about starting colon cancer screenings.
- Study: Teens' 'Digital Well-Being' Declines As They Age in
Marketing Daily on
03/23/2026
Low digital well-being is characterized by high stress levels, poor sleep and low moods, according to research by online safety platform Aura.
- Online Therapy Service Rula Sets First National Campaign in
Marketing Daily on
03/23/2026
One activation,"3am Therapy," offers "free therapy for everyone who's awake wondering if they need therapy."
- Behind Blueair's Transition To Sports For Marketing Healthy Air in
Pharma & Health Insider on
03/19/2026
The 30-year-old air purifier brand taps tennis pro Jessica Pegula and the Knicks as its first sports partners.
- Thinx Supplies Undies And Witch Enchantments, Users 'Just Add Blood' in
Marketing Daily on
03/18/2026
An "actual Internet witch" is casting spells for "Confidence" and "Love" while augmenting Thinx's already "magical...up to 12 hours of leak protection."
- Move Over, Jenny! Cancer Hotline's Got Your Number in
Marketing Daily on
03/17/2026
The iconic phone number immortalized in Tommy Tutone's 1981 hit "867-5309/Jenny" has now been turned into a cancer helpline.
- Katie Couric Teams With PatientPoint For Colorectal Cancer Screenings in
Marketing Daily on
03/16/2026
In a spot running on PatientPoint screens in healthcare locations nationwide, Couric touts the "screening that can truly save your life."