Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- Is America Ready To Hear The Word 'Vagina' On National Television? in
Marketing Daily on
08/04/2025
That was among the questions discussed at MediaPost's recent Pharma & Health Brand Insider Summit.
- Pharma Firm UCB Extends Use Of Skin Remedy in
Marketing Daily on
08/02/2025
Bimzelx, already used to treat psoriasis, can now be prescribed for HS, a not-so-rare skin disease.
- Toothpaste Up, Supplements Down: OTC Marketer Haleon Reports in
Marketing Daily on
08/02/2025
Haleon's Advil lost share in its battle with Kenvue's Tylenol. The company's fighting back with "strong promotional plans" for the brand, says CEO.
- How Healtthcare Influencers Can Help Brands 'Know What's Coming' in
Pharma & Health Insider on
07/30/2025
Emerging influencers, as opposed to more established ones, help brands "go really deep and understand what's being said, and what's next."
- 'The Whole Darn Arm' Launches -- Don't Forget The Hammer in
Marketing Daily on
07/29/2025
Campaign message: "You can depend on the Arm & Hammer brand to roll up its sleeves mess after mess, and stretch your dollars further."
- Not Your Parent's Marijuana: Campaign Warns Of Today's Increased Pot Potency in
Marketing Daily on
07/28/2025
And "regular use of high-potency cannabis can lead to a fivefold increase in the risk of psychosis, especially in adolescents."
- 'Happy Gilmore' And Zepbound: One Degree Of Separation in
Marketing Daily on
07/25/2025
Kym Whitley, who has featured role in "Happy Gilmore 2," has been named one of weight loss drug Zepbound's paid brand ambassadors.
- First Smoking Cessation Drug In 20 Years Prepares To Launch in
Pharma & Health Insider on
07/24/2025
New drug is reportedly more tolerable than alternatives, with fewer side effects like nausea.
- IBgard Promotes Supplement With Yoga Video in
Marketing Daily on
07/23/2025
Company partnered with fitness coach Katie Austin to develop Peppermint Power Flow, a yoga routine designed to help gut digestion.
- 'TagrisSO I Can Live Longer': AstraZeneca Targets Lung Cancer Patients in
Marketing Daily on
07/22/2025
Spot plays off the Tagrisso name. "Why do I take Tagrisso?" asks one user. "TagrisSO I can make pancakes," she replies.