Les Luchter

Member since July 2005Contact Les

Founder LL Communications
www.llcom.biz
Facebook: www.facebook.com/LesLuchter
LinkedIn: www.linkedin.com/in/lesluchter/
Twitter: @lesluchter
32 Wyckoff St.
Brooklyn New York
11201 USA

Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine. Contact him at les@llcom.biz

Articles by Les All articles by Les

Bladder Blues? Campaign Offers Women Free Pelvic Floor Training in Marketing Daily on 11/06/2025
Nonprofit National Association for Continence launched the first mass awareness campaign in its 43-year history.
Risk Prevention Study: Best Way To Highlight Drug Side Effects in Pharma & Health Insider on 11/07/2025
For pharma websites, using a graphic pop-up design for safety information raised risk recognition by 12% and follow-up intention by 19%.
Group Chat, Better Sax Drive BlueChew's Sneaky ED Spots in Marketing Daily on 11/06/2025
One of telehealth's first ED marketers aims for a subtle brand awareness play that doesn't hit viewers over the head.
Pfizer CEO Takes Aim At Novo Nordisk In Obesity Drug Showdown in Marketing Daily - Top of the News on 11/04/2025
Pfizer CEO Albert Bourla called Novo Nordisk's bid for obesity drug developer Metsera an "illegal...end-run around antitrust laws."
Kimberly-Clark Takes On Tylenol Headache With $40+B Kenvue Deal in Marketing Daily - Top of the News on 11/03/2025
While Tylenol was barely mentioned during an analyst call, the acetaminophen pain relief brand played prominently in press coverage of the deal.
Pet Telehealth Co. Dutch Ups Its Ad Game With Podcasts in Marketing Daily on 11/01/2025
Dutch's first podcast buy, on comedian Sarah Silverman's show, led to a a 10% lift in membership purchases.
Did Monk's Quirks Mask OCD's Serious Side? in Pharma & Health Insider on 10/30/2025
"It's ranked by the World Health Organization in the top 10 most disabling conditions," according to OCD-specific telehealth provider.
Pharma Giant Sanofi Chases 'The Miracles Of Science' In Corporate Campaign in Marketing Daily on 10/29/2025
Spot shows folks running as a symbol of how the health-challenged can chase their dreams because of Sanofi meds.
Havas Lynx Calls For Pharmas To Fight Health Misinformation in Marketing Daily on 10/28/2025
With "access to credible data," the pharma industry could have "the antidote" to non-fact-based info, says healthcare agency.
Cedric the Entertainer Combines BBQ With Heartburn Relief For Prilosec OTC in Marketing Daily on 10/27/2025
Barbecue entrepreneur Cedric is seen grilling up a feast and also touting the benefits of Prilosec OTC.

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