Les Luchter
Member since July 2005Contact Les- Founder LL Communications
- www.llcom.biz
- Facebook: www.facebook.com/LesLuchter
- LinkedIn: www.linkedin.com/in/lesluchter/
- Twitter: @lesluchter
- 32 Wyckoff St.
- Brooklyn New York
- 11201 USA
Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine. Contact him at les@llcom.biz
Articles by Les All articles by Les
- Report: Healthcare Marketers Should Be 'Authentic,' Use CTV in
Marketing Daily on
05/05/2025
"Product/service ads should include evidence-based information along with real-life patient testimonials," according to an eMarketer study.
- 'This Is F45 Training': Fitness Chain Breaks Global Ad Campaign in
Marketing Daily on
05/05/2025
F45/FIT is also Red Bull's first global fitness partner, with a co-branded product that will roll out through refrigerators found in studios.
- Amid DEI Backlash, Down Syndrome Inclusion Ad Cited 'Most Influential' in
Pharma & Health Insider on
05/01/2025
"These results highlight the impact that emotionally resonant campaigns can have on brand engagement," said lead-generation firm CEO.
- Zillions And Zillions: UCB Launches Myasthenia Gravis Campaign in
Marketing Daily on
04/30/2025
"Generalized myasthenia gravis can cause you to miss out on a zillion things," begins the commercial's female voiceover.
- Untruths? Tariffs? For Pfizer CEO, Nothing Trumps National Security in
Marketing Daily on
04/29/2025
Problematic for national security: "Imagine if in the next pandemic, the medicines that will help will not be invented in this country."
- Barkley Set To Lose Weight, But Not 'Big Mouth,' In Ro's GLP-1 Push in
Marketing Daily on
04/29/2025
Campaign kicks off multiyear celebrity ambassador relationship between telehealth provider and former NBA star/current broadcaster.
- P&G Counts On 'Innovation' To Counter $1B Tariff Costs in
Marketing Daily on
04/24/2025
CEO says the innovative Crest 3D White Deep Stain Remover is "driving Crest market share growth in the U.S."
- Grove Grows Into Healthy Home Brand With CTV Campaign in
Pharma & Health Insider on
04/24/2025
The brand also used DOOH for a recent placement in New York's Times Square touting Grove's new health emphasis.
- Kimberly-Clark: Smug & High On Snug & Dry in
Marketing Daily on
04/23/2025
Ad includes scenes in which Danny Trejo turns from tough guy to nice guy just by touching a diaper.
- Why Did Art Garfunkel Always Wear Turtlenecks In Concert? in
Marketing Daily on
04/22/2025
To mask "my moderate-to-severe plaque psoriasis from the world, no matter what discomfort I felt," the musician explains in spot for Sun Pharma.
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