Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- BrightFocus PSAs Focus On Glaucoma Prevention in
Marketing Daily on
09/20/2025
Campaign -- consisting of TV, radio and print ads -- centers around stories of people living with glaucoma and macular degeneration.
- Rebel Wilson Touts Micro Habits, Microdosed GLP-1s For Noom in
Marketing Daily on
09/19/2025
"The campaign marks a key moment in the evolution of Noon, showing that small steps can create big results," says chief brand officer.
- GoodRx's Cowgirl, Prairie Dog Tame The Wild West Of Prescription Costs in
Pharma & Health Insider on
09/18/2025
Images of both characters will take over the Times Square subway station in New York City for a month starting Sept. 22.
- Trend Watch: Telehealth, Non-MD Caregivers Disrupt Health Marketing in
Marketing Daily on
09/17/2025
Marketers targeting the healthcare community should treat nurse practitioners as a primary audience.
- In Waiting Room, Patients Are Captive Market More Likely To Convert in
Marketing Daily on
09/05/2025
"Point-of-care media operates within a closed network, preserving patient trust," says marketing association.
- Bye, 'Leukemia & Lymphoma'! Hi To Blood Cancer United in
Marketing Daily on
09/05/2025
Leukemia & Lymphoma Society has rebranded as Blood Cancer United, and launched its first national ad campaign in over a decade.
- Eyebot's Kiosks Can Expand Access To Vision Tests in
Pharma & Health Insider on
09/11/2025
Branded kiosks provide consumers with free vision tests; for $20, results can be sent to telehealth doctors to generate glasses prescriptions.
- Flower By Edie Makes Cannabis Into A Fashion Statement in
Marketing Daily on
09/09/2025
"Women felt so underserved" in the cannabis market, with "nothing pretty, nothing fun," says company founder Brett Heyman.
- Beyond Body-Builders: Supplement Company Says Creatine Users Can Be Non-Athletes in
Marketing Daily on
09/08/2025
Thorne features singer Ciara, not an athlete like her husband Russell Wilson, in creatine campaign.
- Kenvue, Colgate Back School Sun Safety, Oral Health Campaigns in
Marketing Daily on
09/12/2025
The oral health initiative is targeted at 750,000 elementary school students and their families in rural communities and dental deserts.