Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- Bayer Touts Lynkuet, Its 'Blockbuster' Drug For Hot Flashes in
Marketing Daily on
02/04/2026
Titled "Life Doesn't Stop for a Hot Flash," the campaign stars actress and Lynkuet user Gabrielle Union-Wade.
- Report: Lilly & Zepbound Led Pharma Ad Effectiveness During NFL Season in
Marketing Daily on
02/03/2026
Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time broadcast and cable.
- Lindsey Vonn's Olympics Run To Continue -- At Least In Figs Campaign in
Marketing Daily on
02/01/2026
In the campaign for the healthcare apparel brand, Vonn co-stars with the medical team that first got her back on the competitive slopes.
- Nit Happens: A Natural Lice Treatment Lands At Walgreens in
Pharma & Health Insider on
01/30/2026
Cartwheel's natural lice product will be in 6,000 Walgreens stores nationwide starting March 16.
- Hims & Hers Fights The Rich, Serena Touts Ro, In SB Telehealth Ads in
Marketing Daily - Top of the News on
01/29/2026
Hims & Hers ad says it can help regular folks erase the "wealth gap" that's causing a "health gap."
- Pharma Firm Boehringer Ingelheim Taps Spencer, Vergara For First Super Bowl Spot in
Marketing Daily on
01/28/2026
The two actresses star in a disease-screening awareness spot for early detection of possible kidney damage.
- BetterSleep Expands With 'The Rest Report' Podcast in
Marketing Daily on
01/28/2026
General Manager Nathalie Walton of BetterSleep app discusses sleep improvement methods with a wide range of experts.
- Pepcid, Tums Run NFL Playoff-Timed Campaigns in
Marketing Daily on
01/26/2026
Competing antacids are targeting NFL fans who may be affected adversely by eating all those acidic foods advertised during playoff games.
- Online Therapy Platform BetterHelp: It's Time To 'Feel Lighter' in
Marketing Daily on
01/25/2026
"Feel lighter. Discover the power of therapy with BetterHelp," says brand in its "first truly global campaign."
- Brands In 'The Room Where It Happens': Point-Of-Care Marketing in
Pharma & Health Insider on
01/22/2026
In one report, 94% of POC users lauded the channel for reaching patients during key decision moments.