Mering is a consumer-action agency.
We create work that moves people to engage with your brand and drive positive business outcomes.
- The M Word: We Aren't Who You Think We Are in
Marketing: Travel on
06/19/2017
Travel and adventure-seeking have a new, greater importance in the Millennial lifestyle. They are taking more vacations than ever, with 70% reporting the desire to visit every continent. They place a
premium on authentic travel experience: cultural appreciation, living like a local, and off-the-beaten-track experiences are more sought after than partying and other "traditional" tourist activities.
I think this is awesome. It's a wonderful trend that inspires tourists to go further, learn more and become more aware of their world.
- Destination Unknown: Travel Brands Amidst The Current Travel Climate in
Marketing: Travel on
05/08/2017
As we reach the midpoint of 2017, the U.S. dollar is strong, domestic traveler optimism is up, and the market is experiencing positive consumer sentiment. This after a new administration took the
reins in January amidst an increasingly divisive political climate - and introducing a travel policy that temporarily restricted inbound travel for certain international travelers. This shot heard
'round the world reasoned protection, anticipation, and readiness; however, it also echoed sentiments of unwelcomeness and created an immediate (and costly) decline in U.S. tourism. But we have seen
this before.