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Mering Agency

Member since May 2017Contact Mering

  • None Mering
  • 1700 I Street
  • 2nd FL
  • Sacramento California
  • 95811 USA

Mering is a consumer-action agency. We create work that moves people to engage with your brand and drive positive business outcomes.

Articles by Mering All articles by Mering

  • The M Word: We Aren't Who You Think We Are in Marketing: Travel on 06/19/2017

    Travel and adventure-seeking have a new, greater importance in the Millennial lifestyle. They are taking more vacations than ever, with 70% reporting the desire to visit every continent. They place a premium on authentic travel experience: cultural appreciation, living like a local, and off-the-beaten-track experiences are more sought after than partying and other "traditional" tourist activities. I think this is awesome. It's a wonderful trend that inspires tourists to go further, learn more and become more aware of their world.

  • Destination Unknown: Travel Brands Amidst The Current Travel Climate in Marketing: Travel on 05/08/2017

    As we reach the midpoint of 2017, the U.S. dollar is strong, domestic traveler optimism is up, and the market is experiencing positive consumer sentiment. This after a new administration took the reins in January amidst an increasingly divisive political climate - and introducing a travel policy that temporarily restricted inbound travel for certain international travelers. This shot heard 'round the world reasoned protection, anticipation, and readiness; however, it also echoed sentiments of unwelcomeness and created an immediate (and costly) decline in U.S. tourism. But we have seen this before.

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