Nick Marchant

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The Millennial In-Store Experience - They Like Coupons! in Engage:Millennials on 05/12/2017
You've heard the stereotypes. Those youngsters are glued to their phones and don't appreciate the simple idea of walking into a brick-and-mortar shop. After all, they could just type a few keystrokes and have whatever they want delivered from myriad online retailers. And this is all reinforced by many retailers reporting declining sales year over year. So isn't it curious when you hear reports that millennials actually prefer shopping in-store?

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