Marcus Tober began developing search analytics software, when it was an unruly race between a handful of pioneers. The self-described Big Data and stats geek founded the company that became Searchmetrics in 2005. At the same time, he built the largest online greeting cards platform in Germany of which he sold a majority share to Rocket Internet in 2008. His comprehensive approach and his eye for detail made Searchmetrics a true market leader in search analytics software today with more than 200 employees and offices in Berlin, San Mateo, New York and London.