Articles by Ian All articles by Ian
- Where Will TV's Next $30B Come From? in
Real-Time Daily on
05/30/2017
It's increasingly apparent that TV will need to embrace innovations born from digital ad tech to find its next $30 billion. With measurement standards in flux and pressure on media companies to stretch ad campaigns across media channels, there's never been a time so ripe for TV's advertising leaders to embrace innovation. Where will this growth come from? If we look at the rocket-like trajectory of the digital media industry, it's obvious what has created more value: infusing campaigns with data to enhance their efficiency.
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