Tim Waddell

Member since October 2009

Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science in Search & Performance Marketing Daily on 06/01/2017
One factor driving the success of programmatic is the ability to select the audience you think will be most interested in your ad, and then use dynamic creative to deliver an impression designed specifically for them.

Subject: The Portals Will Perish (Eventually) by Ari Rosenberg (Publishing Insider on 01/07/2010)
Ari, another gem. Agree on the youth movement and their habits. And email revenue is minor compared to the premium editorial sections like homepage, auto, travel and finance - email programs just fill the behavioral target pools and serve as filler impressions to ad buys. And definitely not sure where the portal ends up. Too many default settings and need for tabloid content out there. But throwing the boomers at us in the last sentence as the demise of the portals? That's like throwing the slider on a 3-2 count. I'd like a more concrete prediction from someone of your status - I want a month and a year when this end ;-) See you soon.

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