Scott Rosenberg
Member since December 2007- SVP/GM Advertising Roku
- 114 W41st Street, Floor 6
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- 5 Tips For Success In OTT Ad Monetization in
Digital News Daily on
06/08/2017
Advertising in OTT offers the sight, sound and motion of a traditional TV ad experience, combined with the targeting, measurement and engagement of digital. With lighter ad loads and a full-screen living room viewing environment, OTT advertising typically outperforms digital video and traditional TV in key ROI metrics like awareness, purchase intent, and sales lift. Here are tips for publishers of ad-supported streaming apps to fully capitalize on the power of OTT advertising:
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