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Scott Rosenberg

Member since December 2007

  • SVP/GM Advertising Roku
  • 114 W41st Street, Floor 6
  • New York New York
  • 10036 USA

Articles by Scott All articles by Scott

  • 5 Tips For Success In OTT Ad Monetization in Digital News Daily on 06/08/2017

    Advertising in OTT offers the sight, sound and motion of a traditional TV ad experience, combined with the targeting, measurement and engagement of digital. With lighter ad loads and a full-screen living room viewing environment, OTT advertising typically outperforms digital video and traditional TV in key ROI metrics like awareness, purchase intent, and sales lift. Here are tips for publishers of ad-supported streaming apps to fully capitalize on the power of OTT advertising:

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