Barbara NelsonMember since September 2007
- PersonicX Product Manager Acxiom Corporation
- 262 Blue Hollow Road
- Mount Airy North Carolina
- 27030 USA
Articles by Barbara All articles by Barbara
- 5 Hispanic Market Segments You've Likely Never Heard Of in
By 2060, Hispanics are projected to comprise over 28% of the U.S. population. In 2017, U.S. Hispanic purchasing power could reach $1.7 trillion. What sounds like a marketer's nirvana may instead be a figurative dead-end, absent a clear understanding of this highly complex and diverse demographic.