Joe HylandMember since June 2017Contact Joe
Joe Hyland is the CMO of ON24, the leading webinar marketing platform that helps companies engage customers at scale and deliver meaningful data and analytics on those interactions. As CMO, Joe is responsible for driving the global marketing, communication and brand strategy for ON24. He has over a decade of experience creating and marketing innovative products in the enterprise and SaaS software markets. Before joining ON24, Hyland was the CMO at Taulia, the SaaS market-leading financial supply chain company. He holds a Bachelor’s degree from Dartmouth College.
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- How Digital Marketing Is Becoming The New Pharma Sales Rep in
Marketing Insider on
The days of in-person sales calls and free lunch seminars from pharma reps have been waning for some time now. An annual study from CMI/Compas showed that primary care physicians are more likely to turn down in-person sales meetings than ever before - with more than 48% of now limiting sales rep visits. With increasingly digital-savvy doctors who are time-crunched and mobile, it's high time for CMOs and brand marketers to reconsider what digital options are at their fingertips to reach healthcare professionals with their messages.
- What Marketers Can Learn From Tinder in
Digital News Daily on
B2B marketers can start by taking some cues from the dating world - making the buying process personalized, embracing relationship selling, being honest and building trust.
- Successful Marketers: Look No Further Than Stanley Cup's Nashville Predators in
There are uncanny parallels between the Nashville Predators and what it takes for a start-up to break out of a niche market and become a household name. The Predators' insanely loyal fan base has been a key factor in capturing attention and break through to the national stage.