Kyra HaganMember since June 2017Contact Kyra
- Senior Vice President and General Manager of Marketing and Communications Influence Health
- Birmingham Alabama
- 35244 USA
Articles by Kyra All articles by Kyra
- You're Fired! Why Retail, Hospitality Marketers Will Replace Healthcare CMOs in
Marketing: Health on
Consumer experience drives business, customer satisfaction and loyalty. Unfortunately, the healthcare industry has fallen behind others in delivering these experiences. The truth is, the people that visit Disney World and shop on Travelocity are the same ones using the internet to shop for personal physicians and compare hospitals, just as they do with hotels. Enter the age of "healthcare consumerism," wherein patients have a choice in their healthcare.