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Joe Robinson

Member since June 2017Contact Joe

  • President Catapult
  • Twitter: @CatapultPrez
  • Minneapolis Minnesota
  • 55402 USA

Joe Robinson is President of Catapult. Joe brings a strong sense of leadership, vision and mission to the agency―all based on his extensive background in shopper marketing, promotional marketing, brand marketing, merchandising management and sales. On the client side, Joe has worked for Hallmark Cards and Kraft Foods. Over 20 years on the agency side, he has delivered successful programs for leading brands and manufacturers and top retailers.

Articles by Joe All articles by Joe

  • 5 Takeaways From Amazon's Acquisition Of Whole Foods in Marketing: CPG on 06/19/2017

    Those of us in the industry have known for a while that Whole Foods has been pressured to sell by its activist investor Jana Partners and mutual-fund manager Neuberger Berman, and rumors of potential deals with everyone from Kroger to Albertsons have been bandied about. However, Amazon's $13.7 billion acquisition was a surprise to some.

Comments by Joe All comments by Joe

  • 5 Takeaways From Amazon's Acquisition Of Whole Foods by Joe Robinson (Marketing: CPG on 06/19/2017)

    Amazon's new EBT Prime pricing discount ($5.99/month) is part of their strategy for the lower income portion of the grocery industry.  I agree Amazon is not stopping at 400-50 Whole Foods, I expect their brick and mortar footprint to grow rapidly and include another branded name too.

  • 5 Takeaways From Amazon's Acquisition Of Whole Foods by Joe Robinson (Marketing: CPG on 06/19/2017)

    This acquisition will have implications for all parts of the supply chain, not just the consumer.  If a business is negatively affected by technological advances like the growth of ecommerce, we believe you need to focus on the value-added areas of the business that consumers will still pay more for: healthier produce, organics, more agile shipping options, easier shipping packaging, etc. 

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