Martin Kratky-Katz

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• Google's Ad Blocking And Funding Choices -- What It Means For Online Advertising  in Search & Performance Marketing Daily on 06/22/2017
  

  This month, Google said it would add an ad blocker to Chrome early next year and add services for publishers and advertisers to support those changes. What does this mean for the industry?

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• Ad Blocking Reinsertion - Should We or Shouldn't We? by Mitchell Weinstein (Publishers Daily on 07/11/2016)
  

  Do you have any data to show that reinserted ads damage brand perception?That sounds like pure conjecture, and I find it hard to believe that downloading a browser extension spontaneously makes people anti-ad or immune to advertising.In fact, data from one of the top adblockers shows that only about 6% of their users are anti-ad. The vast majority are OK with reinserted ads, so long as they load fast, don't interrupt their experience, and don't invade their privacy.

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