Articles by Martin All articles by Martin
- Google's Ad Blocking And Funding Choices -- What It Means For Online Advertising in
Search & Performance Marketing Daily on
06/22/2017
This month, Google said it would add an ad blocker to Chrome early next year and add services for publishers and advertisers to support those changes. What does this mean for the industry?
Comments by Martin All comments by Martin
- Ad Blocking Reinsertion - Should We or Shouldn't We?
by
Mitchell Weinstein
(Publishers Daily on
07/11/2016)
Do you have any data to show that reinserted ads damage brand perception?That sounds like pure conjecture, and I find it hard to believe that downloading a browser extension spontaneously makes people anti-ad or immune to advertising.In fact, data from one of the top adblockers shows that only about 6% of their users are anti-ad. The vast majority are OK with reinserted ads, so long as they load fast, don't interrupt their experience, and don't invade their privacy.
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