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Martin Kratky-Katz

Member since July 2016Contact Martin

  • CEO Blockthrough
  • Ottawa Ontario
  • K1J7G3 CAN

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  • Ad Blocking Reinsertion - Should We or Shouldn't We? by Mitchell Weinstein (Publishers Daily on 07/11/2016)

    Do you have any data to show that reinserted ads damage brand perception?That sounds like pure conjecture, and I find it hard to believe that downloading a browser extension spontaneously makes people anti-ad or immune to advertising.In fact, data from one of the top adblockers shows that only about 6% of their users are anti-ad. The vast majority are OK with reinserted ads, so long as they load fast, don't interrupt their experience, and don't invade their privacy.

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