Martin Kratky-KatzMember since July 2016Contact Martin
- CEO Blockthrough
- Ottawa Ontario
- K1J7G3 CAN
Articles by Martin All articles by Martin
- Google's Ad Blocking And Funding Choices -- What It Means For Online Advertising in
Search Marketing Daily on
This month, Google said it would add an ad blocker to Chrome early next year and add services for publishers and advertisers to support those changes. What does this mean for the industry?
Comments by Martin All comments by Martin
- Ad Blocking Reinsertion - Should We or Shouldn't We?
(Publishers Daily on
Do you have any data to show that reinserted ads damage brand perception?That sounds like pure conjecture, and I find it hard to believe that downloading a browser extension spontaneously makes people anti-ad or immune to advertising.In fact, data from one of the top adblockers shows that only about 6% of their users are anti-ad. The vast majority are OK with reinserted ads, so long as they load fast, don't interrupt their experience, and don't invade their privacy.