Mahesh Narayanan
Member since January 2009Contact Mahesh- Country Manager, India AdMob
- Flat No 7, Shiv Kunj, 16th Road, Chembur
- Mumbai None
- 400071 IND
- Not All Engagement is Created Equal in
Digital News Daily on
06/30/2017
While everybody in the digital advertising industry is aware of bots that simulate human clicks in order to drive up payments in cost-per-click deals, I suspect few knew that even the walled gardens
of social media have their own bots that inflate different numbers. These bots compromise marketing spend from big advertisers and deliver absolutely no value.