Articles by Cabell All articles by Cabell
- Marketers: Top 5 Tips For The Best Native Ad Headline in
MAD on
08/01/2017
More than 50 years ago David Ogilvy wrote, "A change in headline can make a difference of ten to one in sales." In native advertising, certainly the headline is the best chance for a quick win to drive more sales.
- 3 Tricks For A More Transparent Ad Buy in
Digital News Daily on
07/06/2017
With 90% of advertisers saying that they're reviewing their programmatic advertising contracts and demanding more control and transparency, you know there's a transparency problem. In programmatic, there are brand safety and measurement issues because too many advertisers have too little insight into where their ads are running and how each site is truly performing -- e.g., is that traffic legit, or is it from a bot?
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