At 22 years old he has around 5 years of experience in social media and digital marketing. Ricci has always loved the Internet and creating things. He had experimented in different areas of technology and business to find what he was passionate about. During this process he started a half dozen web companies before founding one he loved, TrendPie.com. He started taking social media more seriously when his Vine account, @QuickLifeHacks, amassed over 1,400,000 followers. He was a social media personality for years so he understands the industry from both aspects. Ricci graduated from Seton Hall University with a degree in Marketing.