As a manager on the Insights team at Mindshare North America, Kyle helps guide the strategic direction of brands within the rapidly evolving marketing landscape. Through a mix of qualitative and quantitative research, he’s focused on generating thought-provoking insights across consumer, media, and culture to help clients effectively grow their business. He has worked closely with Unilever, Booking.com, and others.
Before joining Mindshare in 2015, Kyle worked as a research analyst at Dentsu Aegis Network’s Vizeum, a media planning and buying company. His clients there included Reckitt Benckiser, Discover, Tommy Hilfiger, and Calvin Klein.
Kyle graduated from Ohio University, and holds a B.S. in Journalism Strategic Communication with a Psychology minor.
- Marketing In the Midst of Mindfulness in
Marketing Insider on
11/03/2017
How to turn morning commutes into meditative pursuits.
- Why Marketers Must Embrace The Boomaissance in
Engage:Boomers on
07/12/2017
I recently got a text from my 60-year-old, Italian mother. I assumed it was about one of our usual topics of conversation: updates on my quirky aunt, new songs she could listen to during aerobics
classes, or what type of pasta to bring on her next visit to New York. Instead, what I received said, "Do you want to go to a music festival with me and dad?" followed by a generous series of
music-themed emojis.