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Phil Dance

Member since July 2017Contact Phil

With an unrelenting drive to understand how shoppers make decisions, Phil Dance is a proud partner and co-founder of Alter Agents, a respected Los Angeles-based market research firm. With more than 15 years experience in the research industry uncovering intelligent shopper insights, his passion and commitment to forging new brand directions is stronger than ever in the convergence of research in the digital world.

Articles by Phil All articles by Phil

  • Brands Building Real-Life Connections With Increasingly Isolated Consumers in Marketing Insider on 05/25/2018

    There was a recent time when we thought that brands like Tom's and Bombas had it all figured out - giving back in a clear way that consumers could understand, making those socially conscious Millennials feel good about their purchase. Even Patagonia, with its environmentally sound practices and zenith-level employee benefits (e.g., sabbaticals to do "good") was held up as a conscious, cause-based pillar. But while these are definitely examples to which brands can aspire, it may not be enough anymore.

  • We Got The Power: How Millennials Are Driving Consumer-First Experiences in Engage:Millennials on 09/20/2017

    I've been in a few meetings over the past months where grumbling about Millennials has been an underlying theme. So entitled. Easily sidetracked. Need extra praise. Okay, some of these things may be true on a superficial level, but the Millennial generation has shown us, as consumers, the power we have that we now take for granted. Even we Gen Xers appreciate the influence that Millennials have insisted on, without even realizing it was our younger counterparts who got the ball rolling.

  • No More Wobbly Wheels in Marketing Daily on 07/24/2017

    How does the Amazon-Whole Foods deal boost technology and streamline the shopper experience? Read on.

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