Eduardo Fernandez
Member since July 2017Contact Eduardo- VP Business Operations EXELTIS USA
- Florham Park New Jersey
- 07932 USA
Portfolio Expert in the field of Dietary supplements. Roles and responsibilities include management of the Consumer business brands, Commercial Innovation programs, Portafolio management. Track record in improving commercial excellence of portfolios by gaining better market and consumer understanding and adapting its portfolios and operations, as well as supporting Digital Transformation programs.
Articles by Eduardo All articles by Eduardo
- Small Healthcare Companies Turning To The Power Of Digital in
Marketing: Health on
07/24/2017
Consumer health companies are typically faced with limits on their marketing budgets, which in turn stymies their ability to get their messages and their products in front of their target audiences with the frequency and reach needed to drive sales. The competitive consumer healthcare industry requires spending more every year just to retain share of shelf and a meaningful marketing ROI.
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