Bob WelchMember since July 2017Contact Bob
- SVP Customer Communications and Media 84.51
- LinkedIn: http://www.linkedin.com/pub/bob-welch/4/8ba/297
- Cincinnati Ohio
- 45202 USA
I currently lead the Customer Communications team at 84.51° and Kroger Media Services team. I joined dunnhumby/84.51° in 2004 and have worked with consumer packaged goods partners and Kroger to develop and commercialize shopper insight solutions, driving better understanding of customer needs and building more collaborative partnerships between CPGs and Merchandising. In addition to new business initiatives, I've overseen long-term product strategy, including innovation and implementation of the company’s services and capabilities portfolio. Previously, I spent more than a decade with Information Resources, Inc. (IRI), most recently serving as senior vice president of the Analytic Insights group. I led the delivery of marketing mix and media test measurement for major CPGs including P&G, General Mills and Coca-Cola.
Articles by Bob All articles by Bob
- The Store As A Digital Channel in
Marketing: CPG on
Customers who are visiting a physical store or an online store are on a mission; they are looking for something; they are fulfilling a need. To drive loyalty and increase sales, providing consumers with personalized convenience is critical for retailers. However, a retail store is a blunt instrument that can often be frustrating for consumers.