Maor SadraMember since July 2017Contact Maor
Maor is the Managing Director and CRO of AppLift, a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. He has been in the ad tech space for over 10 years prior to joining AppLift. His experience has been with display, video and mobile media across both the programmatic and traditional sides, as well as both from the demand and supply sides. Maor most recently held the position of Managing Director International at Inneractive, leading both the demand partnerships and supply sales and operations department, conducting the opening of satellite offices in NY and London. He also managed strategic sales roles at Matomy Media Group, working closely with large gaming publishers from all over the globe
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- Mobile Attribution Is Flawed -- And Costing Advertisers Money in
Digital News Daily on
Advertisers should be able to measure the effectiveness of their mobile advertising campaigns and easily compare the performance of different vendors and tactics. But that's not the case -- and because of this lack, the entire mobile advertising ecosystem is suffering.