Performance focused digital advertising and product marketing executive with in-depth experience in Advanced TV, product development, Ad Ops, Product Implementation, business enablement and management to increase customer relationships, brand awareness, and revenue. With 15+ years of experience managing agile teams in the traditional linear and digital media TV/Video/CTV advertising space, Gregg excels at identifying and improving operational processes, defining product positioning and bringing products to market, establishing market needs, and utilizing data to develop strategic plans for meeting or exceeding revenue goals.
• Strong understanding of digital video media standards, linear and Advanced TV.
• Digital Media Strategy, Product Marketing, Project Mgmt., Ad Ops, Ad Product Development.
• Excel at creating revenue-driving tools and products that drive revenue for digital businesses and its customers.
• Possess expertise to develop, manage, and collaborate with cross-functional teams to inspire and lead staff on various creative projects from concept to delivery and champion opportunities.
• Proven ability to lead through influence without a direct line of authority.
• Extensive experience leading and building digital advertising products & services for large scale media and/or advertising business.
• Excellent understanding of ad-supported video platforms and the features, data and products that drive value.
greggrogers.tv
- Programmatic Audio Is Here, But Measurement Remains Challenge in
Digital News Daily on
09/07/2017
Digital audio is one of the five most common in-app activities, according to eMarketer, rivaling social networking, gaming, video viewing and messaging. Additionally, audio reaches consumers at points
video and display don't, with 79% of audio consumption taking place while users are participating in activities where visual media is not likely to reach them, according to Nielsen. Despite this
utility for brands, digital audio is seen as channel that's still emerging, largely under-served. However, new standards for audio advertising and greater advancements in technology and infrastructure
provide marketers a mechanism for delivering these ads. Still, the question is how quickly digital audio can overcome the built-in challenges of targeting and reporting.