Allison Trebon
Member since September 2017Contact Allison- Manager, Operations and Partner Integration Affinity Answers
- Ypsilanti Michigan
- 48197 USA
Articles by Allison All articles by Allison
- Moving Forward With Programmatic TV in
Digital News Daily on
09/11/2017
Programmatic TV (PTV) is often discussed as the "next big thing," but despite all of the buzz and advancements, the market floodgates haven't exactly burst open. A recent interview with Sintec Media founder CEO Lorne Brown points to one big problem: Vendors in the programmatic space must align themselves with Nielsen's demographic data simply because that is the currency used in linear TV.
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