Mark OsbornMember since September 2017Contact Mark
- Vice President, Digital Strategy and Business Planning SAP
- Boston Massachusetts
- 02109 USA
Articles by Mark All articles by Mark
- Commerce Meets Culture: Why Brands Should Leverage 'Holidays' in
Marketing: CPG on
National Watermelon Day, National Ice Cream Day, National Hot Dog Day, National Chocolate Chip Cookie Day - the list goes on and on. With so many "holidays" being celebrated by the consumer, brands would be remiss to not take advantage of these opportunities, whether it's simply participating or even creating their own. Taking advantage of a holiday is an easy way for brands to create more compelling consumer experiences and outcomes.