Karen AbramMember since September 2017Contact Karen
- SVP, Entertainment one2one Media
- New York New York
- 10018 USA
Karen Abram is the SVP, Entertainment, one2one Media. In her role, she leads a dynamic team that focuses on driving transaction growth for movie studios’ in-home entertainment divisions. Abram has worked with more than 20 movie studios on over 300 movie titles. She oversees and developed the newly launched one2one Media entertainment platform. This new platform is a first-to-market for movie studios interested in finding consumers with a higher propensity to watch movies on-demand. The platform utilizes one2one’s proprietary data and technology infrastructure to bring a new level of targeting and analytic capabilities that will optimize investment and maximize revenue for on-demand movie releases. Before one2one Media, Abram held a Partner title at GroupM where she managed all planning efforts to generate movie rentals. At GroupM she created an analytics model to dictate investment thresholds and evaluate ROI for movie studios. Prior to GroupM, she served numerous roles at Universal McCann (UM) most recently being VP, Director. During her tenure at UM she developed holistic marketing solutions for new-to-market Sony Electronics products including: 3D TV, Bloggie, Sony Internet TV, Tablet and PiiQ Headphones. Abram also created an analytics platform to gauge performance, understand ROI of media efforts and influence planning decisions. The efforts here contributed to UM’s Digital Agency of the Year at ThinkLA. Abram began her media career as an analyst at TBWA\Chiat\Day. Her primary responsibilities included project management and market analysis for Fortune 500 companies such as: Nissan, Infiniti, Sony and Pioneer. Abram is a graduate of the University of California Los Angeles and resides in West Hills with her husband, Michael and their children Dylan and Mia.
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- Off The Red Carpet, Movie Studios Are Driving Revenue in
Marketing: Entertainment on
There is never a lot of industry buzz around the movie studio's on-demand rental business. This is when audiences at home are prompted to rent and/or buy a film through their television provider via pushing a button on their remote control. While the rental window lacks the sex appeal, budgets and the excitement of opening weekend at the box office, studio executives are now starting to pay more attention to monetizing the digital distribution of their releases.