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Adam Hecht

Member since July 2007Contact Adam

Adam Hecht is the Vice President Monetization at SintecMedia, a technology company that provides business management solutions for TV and digital media companies worldwide.

Articles by Adam All articles by Adam

  • Relieves A Symptom Without Providing A Cure in Publishers Daily on 09/17/2017

    Three sell-side platforms (SSPs), Rubicon Project, AppNexus and PubMatic, recently announced that they would be joining forces with a more streamlined header-bidding option for publishers at The announcement states that the three technology companies are interested in helping media companies reduce load times and speed up their bidding process to improve user experience and increase revenue. The open-source project also encourages other players to join forces to create new standards for the good of the media ecosystem. Some of this is true, but it won't be enough to drive any major positive changes for most publishers.

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