Andrew Bard
Member since September 2017Contact Andrew- Senior Director Burson-Marsteller
- New York New York
- 10003 USA
- Infusing An Earned Media Strategy With NBA Jersey Ads Is A Slam Dunk in
Marketing: Sports on
09/25/2017
It's been discussed for years within the four major U.S. sports and now, it's a reality - the sacred ground has been broken. The National Basketball Association has become the first league to agree to
place brand logos on player jerseys. Beginning in the 2017-18 season, NBA teams will be able to display a 2.5-inch square patch on jerseys. The Philadelphia 76ers were quick to capitalize on this
opportunity and partner with StubHub, and to date, nearly half the NBA teams, including the defending champion Golden State Warriors have signed jersey sponsors.