Betsy DavisMember since September 2017Contact Betsy
- Senior Strategic Marketing Manager, Pharma and Life Sciences Elsevier's R&D Solutions
- New York New York
- 10169 USA
Articles by Betsy All articles by Betsy
- Marketing To Millennials: Promoting Industry, Not Individuals in
Appealing to the decision-makers of tomorrow, the millennials, is an increasingly complicated challenge for marketers, particularly those working across B2B businesses.