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Jim Wilson

Member since September 2017Contact Jim

Digital transformation and growth executive. Founder and President of Premion, the OTT video and advertising business at TEGNA

Articles by Jim All articles by Jim

  • Understanding The Value Of Premium Video Inventory in Television News Daily on 10/04/2018

    There is significant disparity in capabilities and execution among advertising providers and video content in today's CTV/OTT land grab. Directly sourced inventory from open exchanges is a far cry from inventory sourced directly from leading network quality providers.

  • Connected TV Options For Political Advertisers in Television News Daily on 06/26/2018

    The midterm elections are heating up. With the 2018 congressional elections generating more attention than past midterms, the stakes are high for advertisers.

  • Is OTT A Broadcast Or Digital Buy? in Television News Daily on 09/27/2017

    OTT is the new cable, and it's evolving with advanced targeting capabilities so advertisers can zone it down to DMA or Zip code and target by demographic, behavioral and contextual groupings. How should marketers navigate the rapidly evolving and fragmented OTT space and reap its full potential?

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