Jim Wilson
Member since September 2017- CEO Talon America
- www.talonoutdoor.com
- LinkedIn: https://www.linkedin.com/in/jimwilson6/
- New York New York
- 10012 USA
Digital transformation and growth executive. CEO of Europe-based, private equity backed Talon Group that's leading the charge in building the North America business for the award-winning, independent out-of-home advertising technology and services leader for the world’s biggest brands and agencies.
Articles by Jim All articles by Jim
- Why Aren't Brands, Agencies Taking Full Advantage Of All OOH Has To Offer? in
MAD on
08/10/2023
OOH has evolved into an outcomes-based medium far beyond the performance delivered a decade ago.
- The Power Of Data-Driven Out-Of-Home To Win Voters In The Midterms in
MAD on
01/06/2022
As political campaigns prioritize reach and frequency, OOH offers a highly diverse and brand-safe advertising medium spanning millions of different media placements and formats across the U.S. And it surrounds people's everyday journeys and experiences in the real world.
- 'Unsiloing' Out-Of-Home Advertising To Unlock Its True Value in
MAD on
09/22/2020
The medium has evolved significantly in recent years and is on the same playing field as other media channels. Unsiloing OOH is enabled through stronger collaboration with OOH specialists, not only in a data and technology-fueled execution mode, but even more importantly, at the very beginning stages of campaign planning.
- Bringing Transparency To Political Advertising On Connected TV in
Television News Daily on
12/06/2019
Political advertisers must ensure they are running brand-safe campaigns to effectively reach the right voters.
- How National Brands Create Local Relevance With Connected TV in
Television News Daily on
07/15/2019
Advertisers are increasingly combining the power of traditional TV and OTT, including local broadcaster inventory, to extend both reach and engagement, which is driving measurable outcomes.
- Understanding The Value Of Premium Video Inventory in
Television News Daily on
10/04/2018
There is significant disparity in capabilities and execution among advertising providers and video content in today's CTV/OTT land grab. Directly sourced inventory from open exchanges is a far cry from inventory sourced directly from leading network quality providers.
- Connected TV Options For Political Advertisers in
Television News Daily on
06/26/2018
The midterm elections are heating up. With the 2018 congressional elections generating more attention than past midterms, the stakes are high for advertisers.
- Is OTT A Broadcast Or Digital Buy? in
Television News Daily on
09/27/2017
OTT is the new cable, and it's evolving with advanced targeting capabilities so advertisers can zone it down to DMA or Zip code and target by demographic, behavioral and contextual groupings. How should marketers navigate the rapidly evolving and fragmented OTT space and reap its full potential?
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
