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Paula Di Dio

Member since September 2017Contact Paula

Paula Di Dio, PhD is a research strategist for Cultural Edge Consulting, a full-service cross-cultural market research shop that helps Fortune 500 companies navigate the increasingly cross-cultural marketplace. A former lecturer of Latin American Literature and cultural studies at UVA and UCSD, she applies her keen insight into cultural context to help clients assess their target better. She is also an avid tennis player and is fluent in several languages.

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  • The Exotic Accent (Mark): Avoid Puzzling Your Audience by Paula Di Dio (Engage:Hispanics on 09/28/2017)

    Xavier, I agree 100% with your comments. Maybe the place to start the conversation is to question the nomenclatures we use in politics, in demographic studies and also in market research and marketing to address a specific audience. Generally speaking, the terms "Latino" or "Hispanic" are taken at face value without a culturally rooted analysis of the multiplicity of meanings behind those words. Thanks for your comments!

  • Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann (Engage:Hispanics on 09/21/2017)

    Translation has never been only about language or just content. A good translator translates language, cultural, social and political contexts. Please refer to Gregory Rabassa's work as an example of what translation is about. Google translator is not a decent option, it is a terrible one. The problem here is that there is a misconception of what a translator is: you need a human being to translate and not an app. Throughout the whole article you have been describing what a the job of a human translator is, but instead of calling him translator, you call him transcreator. 

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