Moritz HagenmüllerMember since September 2017
- Managing Director Accenture Strategy
- EC3MEBD DEU
Moritz Hagenmüller is a managing director at Accenture Strategy. He specializes in corporate and growth strategies, digital transformation, ecommerce and multi-channel strategy, cost improvement, operating models and M&A for clients in consumer goods, retail, life sciences, automotive, industrial equipment, and travel and transportation sectors. As a former shareholder and manager of family and VC-owned B2C and B2B businesses, he brings a wealth of first-hand experience in operating models, growth strategies and operational excellence. Moritz is based in Germany.
Articles by Moritz All articles by Moritz
- Fashion Brands That Snub Multi-Brand E-tailing Do So At Their Own Peril in
Marketing: CPG on
Once, exclusivity was a viable marketing option for fashion brands. Mono-retail distribution strategies were attractive because they offered companies complete control over how their goods were marketed. Today, however, fashion retailers have little choice but to broaden their distribution strategies if they are to survive.