Elizabeth founded BARÚ in 2007 to engage untapped consumer groups.
With a 20-year career in general and Hispanic markets, she is an industry innovator in multicultural marketing and media.
Prior to founding BARÚ, Elizabeth held leadership positions at Arenas Entertainment, Carat USA and Focus Media. Having lived in Spain, Brazil, and Mexico, she is fluent in English, Spanish, and Portuguese. A graduate of UC Berkeley, with a Bachelors of Science in Mass Communications and Latin American Literature.
- 5 Ways To Reach Hispanics During Hispanic Heritage Month in
Engage:Hispanics on
10/02/2017
With Hispanic Heritage Month in full swing, which runs from Sept. 15 to Oct. 15 and coincides with the Independence Days of Mexico, Guatemala and Honduras, here are five places brands should consider
in order to connect with the Hispanic community and build brand loyalty.