Hilit Vainberger
Member since August 2012Contact Hilit- CRO cignal.io
- LinkedIn: http://il.linkedin.com/pub/hilit-vainberger/30/b88/350
- Twitter: hilittv
- 13 Shoken St.
- Tel-Aviv
- 6653201 ISR
A decade of experience in Business Development, specializing in developing business opportunities, strategy plans, P&L and operations management to drive growth and revenue. CORE by cignal.io is a machine-learning ad-technology, that listens to extensive amounts of supply requests and delivers clean, safe and valuable focused bidstream, that is tailored to the DSP's purchasing behavior. CORE orchestrates the latest algorithms and over 200 data points, in real time. Multiple algorithms process the supply, demand and behavioral data, identifying new trends, predict opportunities and output a clean, safe and valuable bid stream that is tailored to each DSP specifically. Its a A new Bidstream Recommendation Engine that cuts costs and boosts performance.
Articles by Hilit All articles by Hilit
- Can Supply-Path Optimization Deliver Supply-Side Transparency? in
Digital News Daily on
10/05/2017
In order to level the playing field for Supply Side Platforms (SSPs) with Google's DoubleClick for Publishers, the leading SSP, header bidding opened up the traditional waterfall approach so multiple SSPs could submit bids simultaneously. In theory, this practice should have resulted in more competition -- good for the entire industry. In practice, it created other problems.
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