Global & Multicultural executive with 25+ year experience in Consumer-oriented Sales & Marketing assignments supporting the inception,development and positioning of Blue Chip brands in International (Latin America) and Domestic (U.S. Multicultural Market) retail environments.
- Bridging Category Management Among Ethnic Brands, Chains in
Marketing Insider on
10/23/2019
Have specialty and ethnic CPG brands reached a peak in their growth across America's grocery stores? In my view, they are approaching maturity.
- U.S. Multicultural Consumer Imperative For Global Brands in
Marketing Insider on
01/31/2019
Millions of multicultural consumers are not being courted by global brand giants. Here's why multicultural marketing will be a business mandate for these brands' future success.
- Hispanic Grocery Stores: The Quest for Innovation, Financial Sustainability in
Marketing Insider on
06/29/2018
The Hispanic grocery retail sector has also taken center stage in the frenzy of merger and acquisition activity over the past year. Consumer demographics and the broader acceptance of ethnic
merchandise have clearly fueled part of this activity but as growth occurs so do the operational and merchandising challenges most grocers face. Let's look at five key issues that cross-cultural
grocers will need to address to remain competitive in the age of the omnichannel shopper.
- Latina Shoppers: The Transforming Agent Of The HBC World in
Marketing Insider on
10/05/2017
As Female Hispanic age cohorts continue to grow and currently represent 18 % of the total 2016 U.S. female population, according to U.S. Census Bureau figures, so do their share of wallet and
extraordinary influence on the Health and Beauty Care (HBC) market. Nielsen's recently published report Latinas 2.0 details that in 2016, the total indexing averages among Latina consumers of HBC
product lines surpasses the indexing of White Non- Hispanic shoppers in specific product lines including Cosmetics, Women's Fragrances, Grooming Aids, Ethnic Beauty aids among others. However, beyond
the quantitative data, what other criteria are driving HBC categories by the Latina shopper? Let's look at five of these:.