Patrick Harrington
Member since December 2014Contact Patrick- Founder & Principal Harrington Zenith
- LinkedIn: https://www.linkedin.com/in/patrickrharrington/
- Twitter: https://twitter.com/PatrickHarring3
- San Antonio Texas
- 78249 USA
Global & Multicultural executive with 25+ year experience in Consumer-oriented Sales & Marketing assignments supporting the inception,development and positioning of Blue Chip brands in International (Latin America) and Domestic (U.S. Multicultural Market) retail environments.
Articles by Patrick All articles by Patrick
- Bridging Category Management Among Ethnic Brands, Chains in
Marketing Insider on
10/23/2019
Have specialty and ethnic CPG brands reached a peak in their growth across America's grocery stores? In my view, they are approaching maturity.
- U.S. Multicultural Consumer Imperative For Global Brands in
Marketing Insider on
01/31/2019
Millions of multicultural consumers are not being courted by global brand giants. Here's why multicultural marketing will be a business mandate for these brands' future success.
- Hispanic Grocery Stores: The Quest for Innovation, Financial Sustainability in
Marketing Insider on
06/29/2018
The Hispanic grocery retail sector has also taken center stage in the frenzy of merger and acquisition activity over the past year. Consumer demographics and the broader acceptance of ethnic merchandise have clearly fueled part of this activity but as growth occurs so do the operational and merchandising challenges most grocers face. Let's look at five key issues that cross-cultural grocers will need to address to remain competitive in the age of the omnichannel shopper.
- Latina Shoppers: The Transforming Agent Of The HBC World in
Marketing Insider on
10/05/2017
As Female Hispanic age cohorts continue to grow and currently represent 18 % of the total 2016 U.S. female population, according to U.S. Census Bureau figures, so do their share of wallet and extraordinary influence on the Health and Beauty Care (HBC) market. Nielsen's recently published report Latinas 2.0 details that in 2016, the total indexing averages among Latina consumers of HBC product lines surpasses the indexing of White Non- Hispanic shoppers in specific product lines including Cosmetics, Women's Fragrances, Grooming Aids, Ethnic Beauty aids among others. However, beyond the quantitative data, what other criteria are driving HBC categories by the Latina shopper? Let's look at five of these:.
Comments by Patrick All comments by Patrick
- Does Multicultural Inauguration Signify Changes To Come?
by
Lee Vann
(Marketing Insider on
02/03/2021)
Well said Lee.
- The Debate Over 'Total Market' And Multicultural Marketing
by
Jose Villa
(Engage:Hispanics on
03/23/2017)
Good article Jose. Reality is factually showing us that social, economic, political and yes, demographic variables are pushing these two opposing positions to center stage. Inevitably, both are beginning to coexist together. Given the dynamic nature of the multicultural component, they are likely to have a broader influence in the tactical outcomes that marketers have in their planning process across all marketing disciplines.
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