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Patrick Harrington

Member since December 2014Contact Patrick

Global & Multicultural executive with 25+ year experience in Consumer-oriented Sales & Marketing assignments supporting the inception,development and positioning of Blue Chip brands in International (Latin America) and Domestic (U.S. Multicultural Market) retail environments.

Articles by Patrick All articles by Patrick

  • Bridging Category Management Among Ethnic Brands, Chains in Marketing Insider on 10/23/2019

    Have specialty and ethnic CPG brands reached a peak in their growth across America's grocery stores? In my view, they are approaching maturity.

  • U.S. Multicultural Consumer Imperative For Global Brands in Marketing Insider on 01/31/2019

    Millions of multicultural consumers are not being courted by global brand giants. Here's why multicultural marketing will be a business mandate for these brands' future success.

  • Hispanic Grocery Stores: The Quest for Innovation, Financial Sustainability in Marketing Insider on 06/29/2018

    The Hispanic grocery retail sector has also taken center stage in the frenzy of merger and acquisition activity over the past year. Consumer demographics and the broader acceptance of ethnic merchandise have clearly fueled part of this activity but as growth occurs so do the operational and merchandising challenges most grocers face. Let's look at five key issues that cross-cultural grocers will need to address to remain competitive in the age of the omnichannel shopper.

  • Latina Shoppers: The Transforming Agent Of The HBC World in Marketing Insider on 10/05/2017

    As Female Hispanic age cohorts continue to grow and currently represent 18 % of the total 2016 U.S. female population, according to U.S. Census Bureau figures, so do their share of wallet and extraordinary influence on the Health and Beauty Care (HBC) market. Nielsen's recently published report Latinas 2.0 details that in 2016, the total indexing averages among Latina consumers of HBC product lines surpasses the indexing of White Non- Hispanic shoppers in specific product lines including Cosmetics, Women's Fragrances, Grooming Aids, Ethnic Beauty aids among others. However, beyond the quantitative data, what other criteria are driving HBC categories by the Latina shopper? Let's look at five of these:.

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