Jordan Brumer leads the programmatic revenue program for PadSquad, a creative-first mobile advertising stack with a focus on user-controlled, in-line mobile ad formats that foster polite engagement with consumers across a premium publisher marketplace.
- Don't Let Programmatic Whitelisting Go Wrong in
Digital News Daily on
10/09/2017
Whitelisting has the potential to alleviate many of programmatic advertising's issues. If done correctly, it helps brands control the flow of content, and find the right customers at the right time
with the right product or service.