With over 20 years of experience, Trevor Wade has broad knowledge of brand strategy, marketing, and content creation. Trevor has edited and written numerous articles about branding and been quoted in top industry publications including: Associated Press, Financial Times, Economic Times, Fast Company, Forbes, Fortune, CMO.com, Adweek, Branding Magazine, and MediaPost. Trevor started her career in branding as a verbal strategist at Landor, after completing her PhD and a year of ethnographic research in India on a Fulbright fellowship. She also worked as a brand strategist before joining Landor’s marketing team, partnering with clients such as Beringer Vineyards, General Electric, Hewlett-Packard, Maytag, and Pedigree. Her experience working with both clients and internal marketing teams brings a unique perspective and depth to her work.